On July 19, 2024 in Ho Chi Minh City, Assoc. Prof. Bui Thi Mai Hoai, Director of the Sustainable Finance Institute at the University of Economics Ho Chi Minh City (UEH), issued a stark warning about the planet's environmental limits in a recent CafeF interview. Prof. Mai Hoai emphasized the critical role businesses must play in adopting sustainable practices to address these pressing challenges.
Challenging the common misconception that sustainability hinders profitability, Prof. Mai Hoai argued that embracing sustainable practices is essential for long-term business success. She pointed to the significant economic losses that Vietnam faces due to climate change as a key motivator for businesses to adopt sustainable models.
"Sustainable business practices are not only beneficial, but they are also imperative for companies looking to thrive in our rapidly changing global landscape", Prof. Mai Hoai stated. She highlighted that such practices can attract investment, ensure compliance with evolving regulations, and build lasting consumer trust.
The UEH-SFI expert emphasized that companies leading in sustainability will be better positioned to navigate future challenges and capitalize on emerging opportunities. This approach, she argued, is crucial for businesses to remain competitive and resilient in the face of environmental and economic pressures.
Prof. Mai Hoai's insights underscore the urgent need for a collective shift towards sustainability in Vietnam's business sector. Her call to action emphasizes the pivotal role of businesses in mitigating environmental impacts and fostering green growth.
This interview comes at a time when sustainability is increasingly becoming a focal point for businesses, investors, and policymakers worldwide. It highlights the growing recognition of the interconnectedness between economic success and environmental stewardship.
Check out the full article for Prof. Mai Hoai's insights and their implications for Vietnam's business landscape.
